Italian fashion house Dolce & Gabbana has deleted comments made on its Facebook page by nearly 30,000 activists calling on the company to ban the process of sandblasting, which gives jeans a used look but is highly dangerous to workers.

The move echoes that taken by Gianni Versace earlier this year, which turned off its Facebook wall to new posts, and also scrubbed existing comments, after it was swamped by protesters in Europe and America demanding an end to sandblasting. 

Versace then reviewed its stance and decided to ban its clothing suppliers from using sandblasting.

The campaigns have been led by the Clean Clothes Campaign (CCC) on the social action platform Change.org.

But while a number of major brands, such as Levi's, H&M, C&A and Gucci, no longer use sandblasting, Dolce & Gabbana has explicitly told the Clean Clothes Campaign it has no plans to end the process.