Footwear-led youth leisure company Heelys has promoted Don Carroll, its senior vice president of marketing, to the posts of president and CEO.

Carroll, who takes over the roles with immediate effect, joined Heelys on 2 January this year in the newly created SVP of marketing role.

He succeeds interim CEO Ralph Parks, who has performed the role since 29 January. Parks will remain a member of Heelys' board of directors, the company said.

"Don is both a leader and team builder and Heelys will benefit immensely from his increased level of responsibilities," said Parks.

Prior to joining Heelys, Carroll was managing director of Vector2Group, a Dallas-based management consultancy firm.

He has 20 years' experience in the consumer products industry.

"Don is an exceptionally gifted and collaborative leader who possesses a unique combination of strategic thinking, branding and operational expertise," said Gary Martin, chairman of the board at Heelys.

"In his short tenure with Heelys, he has demonstrated leadership in the development and implementation of the company's long-term business plan."