USA: Donna Karan International Inc. Announces Launch of DKNY Men's Underwear Line
Don Witkowski, President of Donna Karan International's Men's and Men's & Women's International Jeans Division, will be heading up the new business. Dwayne Hein will be joining Donna Karan as Vice President of Merchandising. Previously, Dwayne was Vice President of Merchandising and Product Development at Calvin Klein Underwear. Also joining the Company will be Anne Hammes, who will be designing the line. Anne has eight years of industry experience, most recently as a designer for Calvin Klein men's underwear.
John Idol, Chief Executive Officer, said, "We are very excited to be entering the men's underwear category. This new line will allow our DKNY men's brand to expand into yet another market, complementing the total lifestyle appeal of the brand. We plan to build on the strong momentum we currently have in our DKNY men's brand to become an important resource in the men's underwear business."
Don Witkowski said, "We are delighted to have Dwayne and Anne join our team. Both bring with them valuable experience in the underwear business. We now have the infrastructure and talent in place to build a strong presence in the underwear market. This new line adds another important element to the lifestyle concept we have created with the DKNY brand, complementing the wide array of products we offer our customers." The line will launch in Spring 2001 in approximately 600 doors, and will be sold through department and specialty stores world-wide, as well as DKNY free- standing stores world-wide. The design will reflect the urban spirit and sophistication of the DKNY men's apparel line, with retail price points ranging from $10 to $25.
Donna Karan International Inc. is one of the leading international fashion design houses. The Company designs, contracts for the manufacture of, markets, retails, and distributes collections of men's and women's clothing, sportswear, accessories and shoes under the Donna Karan New York, DKNY, DKNY Jeans, and DKNY Active brand names. The Company also selectively has granted licenses for the manufacture and distribution of certain other products under its brand names, including beauty and beauty-related products, jeanswear, activewear, hosiery, intimate apparel, eyewear and children's apparel.
Certain statements contained herein are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties which may cause the Company's actual results in future periods or plans for future periods to differ materially from what is currently anticipated. Those risks include, among other things, risks associated with the timing, expense and/or savings associated with, and effects of, the Company's strategic initiatives; general competitive factors; a change in retailer or consumer acceptance of the Company's products; the variability of the Company's results in any period due to the seasonal nature of the business, the timing, terms, consummation, or success of any new product launches, joint ventures, licenses, or other dispositions of product lines; and other risks and uncertainties detailed in the Company's Securities and Exchange Commission filings. The Company has no obligation to publicly update or revise any forward-looking statements made herein or elsewhere, whether as a result of new information, future events or otherwise.
Companies: Calvin Klein Inc
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