Double Bull, one of India's oldest apparel brands, is looking for a 'strategic partner' - the most likely translation for this being 'buyer'. In business for 27 years, the company is one of the few to have survived for so long without any overseas affiliation. Apparel manufacture was, until recently, reserved exclusively for the Small Scale Sector. In September last year the government removed apparel from this control, and since then the competition from big-budget rivals has been too intense. The recent imposition of excise duties has not helped either.