HMX LLC, the privately held company that owns apparel brands such as Hickey Freeman, Hart Schaffner Marx, Coppley and Bobby Jones, has elevated Doug Williams to the role of chief executive officer.

The promotion comes less than a month after industry veteran Williams joined the company as president and chief operating officer.

"Our intent when we brought Doug on board was for him to assume this expanded role as soon as possible," said Nitin Kasliwal, chairman of HMX Group and vice chairman of SKNL, India's largest textile and apparel company.

"He has hit the ground running and is the right player to help us face the challenges of this turnaround in a difficult retail environment."

Williams assumes the title from Ajay Khaitan, who remains vice chairman of the HMX Group and will be based in London.

Williams has more than 25 years of experience in the apparel industry, including 17 years with Polo Ralph Lauren Corp where he rose to group president.

"Over the course of the last several weeks, I've met with most of our customers and all of our employees discussing the tremendous opportunity we have in front of us," he said.

"We will deliver on our promises to them. I have no doubt we will restore our iconic brands to their rightful status and grow our businesses to their true potential."

US-based HMX LLC company acquired assets of the company formerly known as Hartmarx Corporation in August 2009.

The sale to British private equity firm Emerisque Brands and its partner SKNL North America, came after Hartmarx filed for Chapter 11 bankruptcy protection in January.