Pringle's new chief executive has been named as Douglas Fang, the son of Kenneth Fang, the owner of the knitwear giant.

He will replace Kim Winser, who resigned last month after five-years at the helm of the Borders-based firm and leaves the company in January.

Fang's appointment coincides with the company realigning its business into separate women's wear and men's wear divisions, instead of the previous split into wholesale and retail operations.

Karen Schneider, head of merchandising, has been named head of women's wear, while Bill Christie moves from overseeing retail to head of men's wear.

Hong Kong based Kenneth Fang, chairman of Pringle of Scotland, bought the company from Dawson International for £6.1m in 2000. It employs 335 people at its factory in Hawick.

Kim Winser, a former director at Marks & Spencer, been accredited with leading Pringle through a "remarkable transformation," re-establishing it as one of the world's leading luxury brands.

She is thought to be planning to join another UK retail brand when she leaves 190-year-old Pringle.