US: Dow introduces new stretch fibre for denim
A new high-performance elastic fibre for use in denim fabrics and garments that need exceptional comfort stretch and recovery has been introduced by Dow Fiber Solutions.
This "next-generation" XLA for denim is said to be inherently resistant to high heat and harsh chemicals, enabling a luxurious hand and exceptional fit, yet maintains the authentic look and feel of cotton denim.
It has been especially engineered for shape retentive garments, and because it resists harsh chemical treatments can be used in garments with a variety of denim finishes.
"Denim has become a wardrobe staple and with the combination of supreme durability, easy comfort and effortless style, we feel that we are approaching the denim market in a revolutionary way," says Akiko Inui, global brand marketing manger of Dow Fiber Solutions.
Fashion footwear firm Global Brand Marketing Inc (GBMI) is reorganising its UK operations to take direct control over wholesale distribution, merchandising and marketing there....
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