eBay.com was the leading retail website in terms of unique visitors for apparel and beauty products at the beginning of August according to the latest Nielsen/NetRatings update.

For the week ending 3 August, the rankings placed eBay first with its section on clothing, shoes and accessories, hosting 1.95 million visitors.

Its section on jewellery and watches came second, hosting 646,000 visitors. Next were Old Navy, with 614,000 visitors; Victoria's Secret, 359,000; and The Gap, 316,000.

Apparel and jewellery came fourth in all categories for the highest number of online advertising impressions at 49.64 million.