Online marketplace eBay has hired retail apparel veteran and e-commerce entrepreneur Miriam Lahage to the newly created role of general manager, eBay Fashion.

Lahage, who most recently worked as a consultant to help grow theOutnet business, the offshoot of the successful Net-A-Porter designer fashion site, will be responsible for growing and driving innovation across eBay's multibillion-dollar fashion category.

Lahage is also the founder of, the first online discount boutique for designer brands in the UK, which was sold in late 2009 to E-Trader Group. And she spent more than 20 years with TJX Companies, the off-price global retailer of apparel and home fashions.

"Miriam's deep retail experience and entrepreneurial vision for fashion e-commerce will be a great asset to eBay as we drive shopping innovation and extend our leadership in this category," said eBay Inc president and CEO John Donahoe.

"We are committed to delivering fashion consumers the broadest selection of clothing, shoes and accessories online at incredible value. We're equally committed to providing brands, designers and small-business fashion entrepreneurs a cost-effective, highly competitive distribution channel and compelling shopping environment to drive growth."

eBay boasts more than $5bn of merchandise volume annually, and features around 20m fashion listings every day. A pair of shoes is sold every 8 seconds; a dress every 10 seconds. eBay has 10m active fashion shoppers in the US.

"eBay is incredibly well-positioned to drive shopping innovation and create growth opportunities for fashion brands," Lahage said. "No other destination can offer fashion savvy shoppers such choice and value."