Outdoor wear brand Eddie Bauer has appointed Daniel Templin as chief operating officer and CFO.

He was most recently CFO of VF Outdoor, which includes brands such as The North Face, Vans, JanSport and Timberland.

"Dan is a very accomplished executive with a consistent track record of success," said Eddie Bauer president and CEO Mike Egeck. "He brings depth and breadth of expertise in process, finance, operations, and retail.

"Dan's particular work in the outerwear industry, including his role as president of the Outdoor Industry Association, aligns perfectly with our vision for Eddie Bauer. We look forward to his leadership and contribution as we take this iconic brand to its next phase of growth."

Current CFO Marv Toland will take on the newly created role of senior vice president direct, with responsibility for the group's e-commerce and catalogue business.

"Marv's institutional knowledge of the Eddie Bauer brand combined with his personal passion for our direct business make him an ideal choice to lead our most rapidly growing business segment," added Egeck.