The Seattle office of Edelman Public Relations Worldwide today announced that it has been selected by London Fog®, one of the most prestigious brand names in the apparel industry, as its public relations agency of record. Effective immediately, Edelman's consumer marketing and branding teams will begin the development and execution of public relations programs aimed at assisting London Fog in the positioning of its brand.

"Edelman's breadth and depth of experience designing public relations programs for apparel industry giants, such as Macy's, Pacific Trail, Eddie Bauer, Hanes and Liz Claiborne, contributed greatly to our decision to select the firm," said Paul Shriber, president of London Fog Trade Division. "We look forward to working with the Edelman/Seattle team to effectively implement a strong public relations initiative as a key part of our overall plan."

London Fog Industries designs, develops and markets quality outerwear and rainwear under its own brands, London Fog, Towne®, Pacific Trail® and Black Dot®, and under licensed brands Dockers® and Levi's®.

"London Fog and Edelman will work together to create and execute strategic communications programs that address the company's present business, and create the proper environment for future growth," said Patrick McGuire, Edelman/Seattle executive vice president and general manager. "We are extremely pleased to have been chosen by London Fog and intend to deliver outstanding results."

In addition to traditional consumer product accounts, Edelman Worldwide/Seattle serves a formidable roster of high-tech clients including Microsoft and Vulcan Northwest Inc., and a host of successful e-businesses including,,, Keystroke and Acadio. Other clients include Paul Allen's Experience Music Project, Washington State Lottery and Cranium Inc.

About Edelman Worldwide/Seattle
Edelman Public Relations Worldwide, co-headquartered in New York and Chicago, has a staff of 1,800 in 38 offices located in North America, Europe, Asia Pacific and Latin America. Founded in 1952 by the firm's chairman, Daniel J. Edelman, it is the sixth-largest public relations firm in the world and the only top-10 firm that is not part of an advertising agency or publicly held. Edelman/Seattle is located at 1505 Fifth Avenue, Suite 600, Seattle, WA 98101. Telephone: (206) 223-1606.

About London Fog
London Fog®, a division of London Fog Industries, began as Londontown Manufacturing Co. in 1922. Today, London Fog represents 78 years of tradition and innovation, and remains a premier designer, marketer and distributor of quality dress and casual outerwear, rainwear and accessories for business and social occasions. Blending the English tradition of quality with time-tested craftsmanship, London Fog is a respected brand in the marketplace and ranks No. 1 in brand recognition (Women's Wear Daily, Fairchild 100, January 2000). London Fog operates showrooms in Seattle and New York, and has licensees in the U.S., Canada, China, Korea, Australia and the United Kingdom. London Fog is located at 1700 Westlake Ave. N., Suite 200, Seattle, WA 98109. Telephone: (206) 270-5300.