AUSTRIA: Eisbaer Posts 30% FY Turnover Increase
The rise, attributed to new market entries and increased brand recognition through the World Alpine Ski Championships, is the company's third annual increase in a row.
According to director Erich Woess, the past 12 months have seen an increased demand for ski garments in Germany, where sales of Eisbaer ski hats almost doubled in 2003.
Sales in new markets including South Korea and Kazakhstan also contributed to the positive results, he said.
Eisbaer, which distributes its products to 24 countries, is the primary supplier of ski hats to Austria's Alpine and Nordic ski teams and the country's national ski-jumping team.
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