ElegantShopping.com announced today the launch of ElegantBoutique.com Designer's Collection®. The Designer's Collection®, a member of ElegantShopping.com family, is a collection of upscale boutiques created and designed in cooperation with the Designer's in their own unique styles. These Boutiques offer women's apparel ranging from cool and hip to elegant and sexy. Shopping at ElegantBoutique.com Designer's Collection® is akin to walking down Rodeo Drive with just as much glamour and style, but more affordable. With an unparalleled understanding of their online clientele, ElegantShopping.com set out to choose the Designers that could satisfy their high standard. All of the partner Designers are well established and excited about spreading their style into the virtual world. An impressive array of designs is offered on the site with an extensive technological infrastructure to ensure a secure, fast, and satisfying shopping experience. Despite its significant size, the Designer market has been confined to brick and mortar retail stores. Most Designers believe either that e-commerce is hype or don't want to exclude their traditional markets, sic. Department stores. ElegantShopping.com thought Designer apparel was a logical step after its prior success in launching its apparel outlet store within ElegantBoutique.com, offering women's apparel at 25 to 80 percent discounts to retail prices. In addition to offering the latest fashions, ElegantBoutique.com Designer's Collection® also features future season's collections that are currently on show to the trade. Allowing their customers a "preview" of what is to come, the Designer's Collection® is bound to create a loyal following.