CHINA: Ellassay invests in PLM to support global growth
Chinese women's wear brand Ellassay has chosen Lectra Fashion PLM to support its brand management and global business strategy.
The fashion-forward firm is the first Chinese haute couture brand to participate in New York Fashion week, and has set its sights on growing into a Chinese fashion brand that influences both the domestic and international stage.
It operates nearly 400 stores throughout China; appointed Jean-Paul Knott, former director of product development at Yves Saint Laurent as brand design consultant; and in 2009 was boosted by a CNY150m (US$24.8m) investment through an alliance with private equity firm The Carlyle Group.
"With our overseas activities, we needed a unique collection development management solution," says Xia Guoxin, Ellassay chairman.
Ellassay designs and develops 80% of products in-house and manufactures the entire range itself. Lectra Fashion PLM will help improve collaboration between the design, development and production teams, with each department able to work with the same information in real-time.
The software will also help the company better control workflow and collection planning, with the ability to produce more styles while mastering margins a critical issue as the company goes global.
Future plans include extending the footprint of the PLM project by deeply integrating design, product development and production to reinforce international business development.
How is the sourcing landscape likely to shift in 2015, and what strategies can help apparel firms and their suppliers to stay ahead? China is seen moving higher up the value chain, and near-shoring is...
The last few years have seen tremendous changes in the technological landscape of product lifecycle management (PLM) and enterprise resource planning (ERP) systems. Yet the software has evolved rapidl...
UK based ladies' and children's wear manufacturer Studio One is implementing the Visual End-2-End software suite to connect and centralise all product information and processes....
French apparel maker Lafodex SA has deployed YuniquePLM to help accelerate workflow, improve collaboration and reduce errors....
Jean-Maurice Férauge has been named managing director of Lectra Japan, with responsibility for developing the company's presence in the country, particularly in the fashion sector....
Organisers of the upcoming Texprocess trade fair say the event in Frankfurt, Germany is almost fully booked, with four months still to go before it opens its doors in May....
- New American Apparel CEO sees solid platform
- George at Asda on responsible retail journey
- Outlook 2015: What's happening with sourcing?
- Outlook 2015: Challenges and opportunities
- Connected sourcing networks ease payment problems
- Fashion brands facing strong dollar “headwind”
- Tommy Hilfiger digital showroom to reduce samples
- Talks underway on Myanmar minimum wage
- EU exploring responsible garment supply chains
- C&A to boost opportunities for women in India
- Myanmar's Garment Sector - Opportunities & Challenges in 2015
- Outdoor performance apparel: peaks, valleys, and green fields
- Li & Fung Limited (494) - Financial and Strategic SWOT Analysis Review
- E-Textiles: Electronic Textiles 2014-2024
- Management briefing: Outlook 2015: Apparel industry issues in the year ahead