AUSTRALIA: Emu files Ugg countersuit

By | 20 January 2011

Boot company Emu Australia has launched a countersuit against Ugg brand owner Deckers Outdoor, progressing a trademark battle between the two companies.

Emu said it has filed a lawsuit against Deckers alleging its Ugg trademark "was obtained after a false statement to the US Trademark Office and is therefore invalid".

Emu Australia owner Paul Neate said in a written statement: "Decker’s have aggressively marketed their “ugg” – Australia marks and many consumers are unaware of the fact that UGG Australia is in fact American owned and based.

"There is a lot more to be told about the history of the word “ugg”, not only in Australia and Asia but also in the USA, Canada and in the UK and Europe. We believe in time the courts will come to hear the truth in different jurisdictions and will hand down decisions that make this history clearer for all concerned."

In response, a spokesperson for Decker's told just-style it is not able to comment further on the ongoing litigation.

It follows news last month that Deckers Outdoor had filed a trademark infringement in the US against Emu Australia and Emu (Aus) Pty, relating to Deckers' Ugg Australia brand.

Sectors: Footwear

Companies: UGG

View next/previous articles

Currently reading -

AUSTRALIA: Emu files Ugg countersuit

There are currently no comments on this article

Be the first to comment on this article

Related research

Footwear

The most comprehensive report on the market at the moment which covers all the main manufacturers on a global and regional scale. Forecasts are given out to 2015 which seperate this by all the main types of footwear. An essential purchase for anyone ...

Related articles

US: Deckers Outdoor completes Sanuk shoe deal

US footwear group Deckers Outdoor Corp has completed its purchase of action sport and footwear brand Sanuk.

US: Deckers to buy Sanuk footwear brand

US footwear firm Deckers Outdoor Corporation is to buy the action sport and footwear brand Sanuk in a deal worth US$120m.

US: Deckers Q1 profit up 7.3%, but expects Q2 loss

Ugg boot owner Deckers Outdoor Corporation has booked a higher first quarter profit following a major increase in sales for its Ugg and Teva brands.

Tag line

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page