UK: Enid Blyton Inspires New Start-Rite Design
Lashings of ginger beer tones form the basis of a new range of boys' styles in an alternative retro theme, part of the Spring 2001 collection.
The padded stitch details of 50s football boots and rubberised leather appear with the 'Enid Blyton' tones highlighted in marine blue.
A spokesman for Start-rite said: "It strikes a balance and brings fresh attention to the cut and finish of boys' styles."
Also in the new collection is the 'enchanted garden theme' in heady shades of fuchsia and fantasy floral designs.
In contrast is 'urban sport', where dark midnight fades into cool blue and 'jungle fever' where leafy green finds red, orange and yellow creeping in.
Cutting-edge snakeskin and ostrich add an overall shining effect to girls' styles. The contrasting sporty story shows uncluttered lines where decorative stitching keeps a streamlined look.
Jane Wilson, marketing director said: "In putting together our collection for spring, our priorities have been, as always, quality and fit. It is a thoroughly commercial offer with both sophisticated and sporty choices available."
By Deborah Bowyer
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