Leading men's and women's urban sportswear brand Enyce on Monday named Evan Davis as its new president.

The 39-year-old was formerly national sales manager and chief merchandiser for urban sportswear brand Mecca USA.

In his new role, he will oversee all aspects of New York-based Enyce's and Lady Enyce's operation including product design and development, sales and marketing.

Jon Epstein, president of parent firm Sport Brands International, said: "Evan Davis and the Enyce team have done a remarkable job of developing the brand into a highly successful and profitable business since its inception.

"The brand is renowned among America's sportswear retailers and young consumers as always being at the forefront of style and design. We are confident that as president of Enyce, Evan and his team will take the brand to new heights in the category."