US: Esprit selects SAP software for retail, wholesale
Fashion brand Esprit is to implement business software from SAP as its platform for global retail and wholesale operations.
The agreement includes SAP for Retail solutions and the SAP(R) Apparel and Footwear application.
The deal was announced at the National Retail Federation (NRF) Conference being held in New York between 15-17 January.
"We selected SAP because of the broad functional coverage SAP provides to both retail and wholesale processes," said Esprit brand president Thomas Grote.
"We believe the SAP solutions will help us - in understanding our customers, anticipating their needs and then being able to execute better and inspire them to shop with us again and again. This will ultimately help drive profitable business growth for Esprit."
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