Europe's retailers haven't been driven away from Chinese shoes despite the EU's introduction of anti-dumping duties on them, according to Massimo Donda, president of Italian footwear retailers' association Federcalzature.

Donda delivered a speech at the 99th Chinese Export Commodity Fair in which he predicted "rosy prospects' for the Chinese shoe sector, arguing that cheap prices were only one of China's advantages.

He pointed out China's potential for superior "design, workmanship and technological renovation".

"It'd be very difficult to prevent European dealers from buying from China and other countries," he said.