USA: Everlast Announces New Head Of Global Licensing

By just-style.com | 26 October 2000

Everlast Worldwide today announced the appointment of Hal G. Worsham as senior vice president of global licensing. In this newly created position, Mr Worsham will spearhead Everlast Worldwide's worldwide licensing efforts.

Worsham will strategically realign and significantly grow the existing Everlast licensing base to gain prominent brand exposure on appropriate products while adding incremental licensing revenues to the company's bottom line. The acquisition of privately-held Everlast by Active Apparel Group was completed on October 24, 2000 after the board of directors and shareholders approved the final transaction earlier the same day. Simultaneously, the company's name became Everlast Worldwide, Inc.

Worsham's prior experience includes product marketing and advertising responsibilities at BFGoodrich, and Dunlop, brand licensing at Fisher-Price, character licensing at Hanna-Barbera Studios and worldwide sporting goods brand licensing at Converse Inc.

George Q Horowitz, chairman and chief executive of Everlast Worldwide, said: "The expansion of our licensing program with the introduction of new products is an important cornerstone of our growth program. His appointment is the first of several important strategic steps Everlast Worldwide Inc will be taking as the new owners of the Everlast name."

About Everlast Worldwide Inc.
Everlast Worldwide Inc. manufactures, markets and licenses sporting goods and apparel products under the Everlast brand name. Through its Active Apparel Group Division, Everlast men's and women's active wear products are sold to over 20,000 retail locations throughout the United States and Canada, including a variety of department stores, specialty stores, catalog operations and better mass merchandisers. In addition to producing and marketing the equipment and accessories, Everlast Worldwide licenses its brand to providers of men's and women's sportswear and active wear, children's wear, footwear, watches, cardiovascular exercise equipment and gym/duffel bags. At the retail level, Everlast's licensed products generate over $200m in revenues. The company's website can be found at www.everlastusa.com.

Companies: Everlast, Converse Inc, George