JAPAN: Everlast expands Tomen license agreement
Sports lifestyle brand Everlast Worldwide has added another notch to its belt with the renewal and expansion of its apparel and equipment deal with Tomen America.
Under terms of the agreement, Tomen will continue to produce men's, women's and children's apparel, as well as exercise equipment including aerobic fitness products, treadmills and weight lifting equipment.
Tomen, which has been an Everlast licensee for ten years, will also design a new line of men's and women's underwear. The Everlast products will be sold in Japan to sporting goods retailers, department stores and other better retailers.
Chairman and chief executive Seth Horowitz said: "Everlast has a long-standing, positive relationship with Tomen America. We have experienced significant annual growth since 2001.
"Tomen America is known for its superior design capabilities, very high quality and attention to detail. This agreement will further leverage our position in the Japanese apparel market, as part of our overall attention to the international licensing program."
Mutsuo Yamaguchi, Tomen America vice president, said: "Our Everlast brand business in Japan has grown three-fold since 2000, and this agreement positions both of our companies to capitalise on that growth rate.
"The Everlast brand is highly recognised, and this expanded line of products will allow us to meet the consumer in all aspects of his or her lifestyle."
Everlast manufactures, markets and licenses sporting goods, apparel and active lifestyle products under the Everlast brand name.
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