Everlast launches new ad campaign

US: Everlast launches new ad campaign

Author: just-style.com | 28 March 2008

Boxing and apparel brand Everlast Worldwide has launched a new advertising campaign using the tagline Greatness is Within.

The company, owned by Sports Direct International, said it will focus on print and online advertising, with new website launch, athlete endorsements and gym partnerships.

In addition to advertising, Everlast also hired an outside public relations firm, Vincent Partners, to handle the PR initiatives involved in the overall campaign, it said.

Adam Geisler, president of Everlast, said: "Every premier brand starts in a core sport and expands.

"We have been the leading brand in the boxing gym for 98 years and now it is our time to capitalise on our success and take the brand to the next level.

"Our goal is to become the brand for the active gym consumers' needs, wants and desires."

UK retailer Sports Direct completed the US$182.3m acquisition of Everlast in September last year.

Sectors: Apparel, Retail

Companies: Everlast, Sports Direct