SOUTH KOREA: Everlast Signs Spris Licensing Deal
Sports goods and apparel maker Everlast Worldwide has signed a licensing agreement with Spris Corp for the production and distribution of apparel for the South Korean market.
The deal - Everlast's third agreement with Spris - will enable Spris to make men's, women's and children's underwear and men's loungewear and sleepwear which will be distributed through Spris stores, better department stores and sporting goods retailers,
Everlast chairman and chief executive officer George Horowitz said: "South Korea has emerged as a key Everlast market given the high degree of consumer acceptance the products produced by Spris have enjoyed to date.
"In addition to South Korea, expansion throughout Asia remains a top priority in our licensing activities due to the tremendous growth potential we see there."
President and chief operating officer Seth Horowitz said licensing was of key importance to expanding Everlast's reach into new areas.
Seoul-based Spris currently markets Everlast retail boxing equipment, men's, women's and children's activewear as well as sportswear and footwear in South Korea.
Everlast manufactures, markets and licenses sporting goods and apparel products under the Everlast brand name.
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