Sporting goods firm Everlast Worldwide Inc has posted a record rise in net licensing revenue for 2004, spurred by its brand building strategy.

Sales for the year rose 13 per cent to $45.0 million from $39.8m in 2003, helped by an increase in net licensing revenue to $9.1m from $6.7m in 2003.

Net revenues for the fourth quarter of 2004 grew 20.3 per cent to $14.8m compared to $12.3m in 2003.

George Horowitz, chairman and chief executive of Everlast, said the company predicts net licensing revenues will rise 33 per cent in 2005 to over $12m.