Outdoor clothing company Patagonia Inc has hired Dmitri Siegel from Urban Outfitters as the company's new vice president of global e-commerce.

Siegel will direct Patagonia's e-commerce strategies both domestically and abroad. He will help the international teams develop emerging markets, and ensure product and marketing provide a seamless user experience across all of Patagonia's digital platforms.

Before joining Patagonia Siegel was most recently Urban Outfitters' executive director of marketing, which also involved full responsibility for the $175m global direct business (online and catalogue).