Retailer Bebe Stores has named apparel merchandising veteran Emilia Fabricant as the company’s new president.

Reporting to Bebe Stores chairman and CEO Manny Mashouf, Fabricant will oversee the Bebe division, including its merchandising, design, planning and allocation, as well as online sales, production, marketing and retail planning.

Fabricant has over 20 years of women’s apparel merchandising experience, including stints at Barney’s New York, Cadeau Maternity and Charlotte Russe.