A new 3D virtual dressing room allowing shoppers to “try on” limitless apparel and accessories has been launched by FaceCake Marketing Technologies.

Swivel, which was showcased in Microsoft’s booth at Computex 2012, uses a patented Mirror Image Marketing System and real-time image processing technology.

According to FaceCake, the application allows shoppers to virtually try a single article of clothing, or an entire outfit with accessories, viewing their “new look” from different angles in real time.

They can also add backdrops and environments, and shop with friends via social media integration.

“In our mission to continually create innovative-driven, augmented retail try-on solutions, we are enthusiastic about the opportunity for retailers to extend traditional dressing room features with Swivel,” said FaceCake founder and CEO Linda Smith.