As part of its marketing plan to raise brand awareness and fuel sales, Outdoor product producer Far West Industries Inc has entered into a three-year strategic partnership with the Big White Resort Ltd and Silver Star Mountain Resort. 

As part of the deal, which also coincides with Far West's 25th anniversary, terrain-park and slope watch staff will be wearing Concept Performance Apparel. mountain patrollers, guest services, hotel management and area management will be wearing Far West Outdoor Clothing.

"Our long-term goal is to outfit all visible staff on both mountains", said Brad McCann, Director of Marketing at Far West Industries Inc.

Concept will also be the apparel sponsor for all sanctioned Big White and Silver Star snowboard events including the Neil Edgeworth Memorial banked slalom, all half-pipe and quarter-pipe and BoarderX events.  The agreement also includes a highly visible signage package for events, lift towers and snowboard areas.  Retail store promotions, on-hill rider promotions and lift pass hang tag vouchers on all Concept and Far West products are also in the works.

Far West Industries' brands include Far West Outdoor Clothing and Concept Performance Apparel, which are distributed to fifteen countries around the globe.