Launched last week, the 2002 UK Fashion Exports Awards for the first time include E-tailer of the Year as one of the nine categories hoping to attract entries from companies who can demonstrate either consistent export business or who have used innovative strategies to build their sales overseas.

"Our new category, E-tailer of the Year recognises the importance of online sales within the multi-channel trading environment and we hope it will attract both brands selling on-line as well as retailers," says Paul Alger, executive director, UK Fashion Exports.

Other categories are: Womenswear, Menswear, Childrenswear, Designer, Export Newcomer, Accessories, Intimate Apparel, and Small Business.

The 2002 UK Fashion Exports Awards will be presented on 12 June 2003 at Mezzo, 100 Wardour Street, London W1 by HRH The Princess Royal, President of UK Fashion Exports. Main sponsors include Royal Bank of Scotland, Marks and Spencer and Trade Partners UK.

Companies wishing to enter the 2002 Awards should contact UK Fashion Exports for an application form. e-mail: info@ukfe.5portlandplace.org.uk