NETHERLANDS: Fashion Fund One buys Vilebrequin
Private equity group Fashion Fund One has paid an undisclosed sum to acquire 100% of the shares in TRB International, the holding company which owns luxury fashion brand Vilebrequin.
Focusing on beach and swimwear for men and boys, Vilebrequin was founded in St-Tropez in the 1970s and sells its products through retailers in 16 countries, as well as 67 of its own stores.
Hans Ouwendijk, managing director of Fashion Fund One, said Vilebrequin fitted perfectly with the company's strategy of investing in "strong brands with established heritage".
He added: "Vilebrequin is an internationally recognised brand with a distinctive product offer and a clearly defined consumer base. We are confident that by leveraging the strength of the brand and by developing a new distribution strategy we will be able to accelerate the growth of the company."
Fashion Fund One is set to increase the number of Vilebrequin's own stores, as well as expanding wholesale partnerships based on department store shop-in-shops and franchise stores. It will also explore licensing opportunities.
Vilebrequin, registered in Luxembourg but with its main offices in Geneva, includes France, the US and Italy among its strongest markets.
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