GERMANY: Fashion mannequins based on SizeGermany survey
Suppliers and apparel product developers can now order physical fashion mannequins based on the results of an extensive SizeGermany national sizing survey.
The 2009 survey, carried out by the Hohenstein Institute in partnership with body scanning equipment developer Human Solutions, discovered that customers in Germany were getting taller and bigger.
Now the project has made mannequins available for the first time, initially women’s wear examples size 38 and 46, to be followed by sizes 50, 54, 36 and 42. Men’s wear sizes 50 and 54, plus children’s wear sizes 152 for boys and 140 for girls will also be developed in the future.
According to the project co-ordinators, the mannequins will be available for a relatively low cost since the they are subsidised by the SizeGermany project.
Human Solutions is responsible for the ordering process, while the Hohenstein Institute manages quality assurance.
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A national sizing survey is set to launch in Italy at the end of this month in a bid to help retailers and brands ensure the clothes they sell offer the best size and fit for the Italian market....
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