Sales at UK fashion retailers continued to decline in June, with unseasonal weather and cautious consumers among some of the reasons to blame.

According to the monthly High Street Sales Tracker from accountancy and business advisory firm BDO, fashion sales slipped 1.1% year-on-year last month. 

Don Williams, national head of retail and wholesale at BDO, said fashion retailers are holding out for strong sales in the first two weeks of July. "Promotions are falling later this year and the discounting is not as deep," he explained.

"Stores are holding out for higher prices so the current narrow discounting is geared towards generating footfall rather than sales."

Fashion retailers are also changing the way in which they discount, he noted.

"Some retailers are using the responsiveness of the web to move older lines in short, targeted online promotions that may only last a few hours," he said, adding that the non-store market still hasn't hit a plateau.

Overall like-for-like high street sales, meanwhile, edged up 0.7% year-on-year.