To add to the buzz of this season's London Fashion Week, the British Fashion Council will be hosting the first ever Fashion Sponsorship Forum on Wednesday 27th September 2000. The event, aimed at leading UK marketers, is intended to equip companies with all they need to know about the opportunities for associating their brand with the glamorous world of fashion and style.The Forum will show how fashion has worked as a marketing tool to create brand awareness, re-position brands and engage a new audience. Eminent speakers from Amex and Vidal Sassoon will share their success stories and provide an overview of how they created brand recognition worldwide.The Forum will be held in the London Fashion Week tents at The Natural History Museum.