The widely anticipated public launch of fashion and luxury retail website fashion500.com has been announced. The site features an international roster of today's hottest designers and claims to "combine the selection and convenience of e- commerce with the personal attention of boutique shopping, through a variety of value-added amenities, including soon-to-be-available personal shoppers."Collections represented on the site include labels such as Betsey Johnson, Philosophy di Alberta Ferretti, Kieselstein-Cord and Fernando Sanchez. Categories available include: evening, trend, classic, casual, intimates, accessories, and jewelry.Each of the 16 designers maintains an exclusive agreement with fashion500. Under this agreement, these designers are represented in no other solely-online shopping forum; in addition, fashion500.com builds and maintains these designers' individual independent e-commerce websites, and executes warehouse order fulfillment and back office administration for them. These independent sites will be launched in the coming weeks.