• Strong Christmas sales with sales up 13% 
  • H1 EBITDA down 0.2% to GBP19.2m
  • Flat sales at GBP99m
Christmas sales were up 13%, helped by not discounting prior to Boxing Day

Christmas sales were up 13%, helped by not discounting prior to Boxing Day

UK lifestyle clothing brand Fat Face has hailed a strong performance during the Christmas trading period, despite posting a fall in first-half profit and sales.

In a trading update today (12 January), the group said total sales grew 13% year-on-year during the five weeks to 3 January, and retail sales were up 5%.

E-commerce sales increased 25%, while click & collect orders peaked at 42% of total orders, 119% up on last year.

The decision not to discount was vindicated by the strong final ten days trading pre-Christmas across all of its stores, the company noted. 

"This Christmas was a watershed moment for online, with a number of new trends reflecting the demand for convenience from time-poor customers," said CEO Anthony Thompson. "Our focus remains firmly on our customers who continue to trust in the price integrity associated with Fat Face, whilst benefiting from a genuine Boxing Day sale."

For the 26 weeks to 29 November, however, the business was impacted by the unseasonably warm weather. EBITDA edged down 0.2% to GBP19.2m (US$29.1m) during the period, compared to GBP19.6m last year, while sales were flat at GBP99m.

E-commerce sales rose by 11%, and now represents 16% of overall sales compared to 14% in 2013.

"We've emerged strongly from this trading period and are well positioned for the remainder of the year," Thompson added.