Federated Department Stores, Inc. today named Dawn H. Robertson to the new position of president and chief merchandising officer of Federated Stores Direct, the company's New York-based direct-to-customer catalog and e-commerce division, effective July 5, 2000. Robertson, 44, has served as executive vice president for men's/children's/home at the Federated Merchandising Group (FMG) since joining Federated in November 1998.