Blum will be responsible for driving growth at Juicy Couture

Blum will be responsible for driving growth at Juicy Couture

Apparel firm Fifth & Pacific Companies has appointed Paul Blum as chief executive officer of its Juicy Couture brand.

Blum will be responsible for driving growth at Juicy Couture and report to CEO of Fifth & Pacific William McComb. Blum most recently served as CEO of Kenneth Cole Productions. He has also worked at jewellery firm David Yurman.

"Paul's experience running and building lifestyle brands is a perfect match for the CEO role at Juicy Couture. His multi-channel background, his passion for digital marketing and sales, and his experience in leading a creatively driven business are just what we were looking for," said McComb.

In August, Fifth & Pacific said third-quarter net losses narrowed, despite sales at its Juicy Couture brand continuing to struggle.