Financo, an investment banking boutique which services the global retail and consumer sectors, has announced that John Berg and Colin Welch have agreed to make a significant investment in the firm to position it for accelerated growth.

As part of the moves, Berg will join Financo as CEO and Welch will continue as president and COO and be named CEO of the group's London-based European operations.

The group intends to employ the new capital to add senior and junior bankers to support firm's core retail and consumer M&A franchise, expanding into new industry verticals and launching new business lines which may include private equity, restructuring advisory services and other value-added financial services products.  In addition, the firm will look to significantly expand its London-based operations to enhance its European and cross-border M&A capabilities.

Berg joins Financo after a 25-year career focused on advising and investing in consumer businesses globally. For approximately half of his career he built and ran the retail and consumer products group at Montgomery Securities and was senior managing director and head of the retail and consumer group for Bank of America. Most recently, he was general partner focusing on consumer investments for Weston Presidio Capital.