The Finish Line was forced to shutter its new e-commerce site last month

The Finish Line was forced to shutter its new e-commerce site last month

Christopher Ladd, chief digital officer and executive vice president at The Finish Line, has resigned from the sportswear retailer - a month after it was forced to shutter its new e-commerce website.

The Finish Line swung to a third-quarter loss last month after customers responded less favourably than expected to its new e-commerce site.

The group posted a net loss of US$107,000 over the quarter to 1 December against a profit of $5.5m the same period the prior year.

Commenting on the results last month, chairman and CEO Glenn Lyon said: "Following our recent challenges, we have taken immediate actions to improve near-term results.

"This includes reverting back to our previous e-commerce site, implementing cost controls that allow us to better manage expenses, and elevating the assortment of key basketball products in our stores and online."

The retailer is conducting a search for Ladd's successor.