US sportswear retailer The Finish Line has appointed Greg Beidler as senior vice president of store operations.

Beidler joins the company from retail giant Wal-Mart, where he most recently served as regional operations director for its Sam's Club division.

He has previously held management roles at athletic footwear business The Athlete's Foot, footwear firm Brown Shoe Co, electronic company Circuit City and GameStop.

"Greg has consistently shown that he puts the customer at the centre of everything he does," said Mike Marchetti, executive vice president of store operations for Finish Line.

"This matches Finish Line's goal to drive a customer-centric culture by ensuring that strategies, processes, communications and rewards help deliver premium customer service."