US: Finish Line taps Custard as digital marketing VP
The company said yesterday (26 January) that Custard's responsibilities will include leading and directing corporate strategies involving digital customer acquisition, retention, and customer satisfaction, as well as developing new strategies to support future growth.
He joins from Crocs, where he was vice president of e-commerce. He has also worked for Crispin Porter + Bogusky/texturemedia, where he serviced clients including Microsoft, American Express, Volkswagen and Domino's Pizza.
""Jay's appointment is key to driving long-term growth for The Finish Line through aggressive expansion of our digital business," said executive vice predident, chief digital officer Chris Ladd.
"Digital growth is essential as our company continues to execute an omni-channel strategy where customers must have a consistently great brand experience as they interact with us through all channels, including our stores, digital, mobile and social media. Jay's expertise and insights are critical to pursuing this strategy and resulting digital growth."
US sportswear chain The Finish Line has raised its full-year guidance, despite posting a 26.4% fall in first-quarter net profits....
Footwear firm Brown Shoe Coompany has named Russ Hammer as chief financial officer, replacing Mark Hood....
Sportswear retailer The Finish Line is planning to expand its Indianapolis headquarters and create up to 327 jobs by the end of 2015, as part of efforts to develop its omni-channel strategy....
Footwear business Crocs has recorded a 31.8% growth in first-quarter net profit, on the back of rising demand in Asia and the Americas....
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