Footwear brand Tsubo has appointed footwear design expert Fiona Adams as its new creative director and merchandiser.

Fiona joins the team to drive product direction and expand the current brand offering, especially in the women's area.

Adams was most recently senior vice president product, accountable for design, brand strategy and merchandising, at California-based Global Brand Marketing Inc where she was responsible for the successful transformation of Diesel Footwear. In this role she also oversaw other brands including Pony, XOXO, Nautica and Mecca.

Prior to this she was vice president footwear design at Reebok International, USA.