Fashion retailer H&M Hennes & Mauritz is making its first foray into the Turkish market with the opening of a store in Istanbul.

The 2,300sq m store, set to open in November 2010, is located in Forum Istanbul, described by the Swedish retailer as one of the largest shopping centres in the country.

H&M CEO Karl-Johan Persson said of Turkey: “It is an interesting market with a large, young and fashion-conscious population, which offers great potential for future expansion.”