Latest official statistics released in Beijing and  covering the first quarter of this year show a 24 per cent increase in apparel exports compared with the equivalent period of last year.

Apparel exports earned China in excess of $12 billion. 

Meanwhile steadily rising living standards within China, and particularly increases in average disposable income, are also good news for clothing manufacturers.

Again drawing on government figures it is estimated that between April and July this year, Chinese consumers spent an average of $114 on improvements to their wardrobes.

By Sonia Roberts.