The new edition of the virtual fitting room is being rolled out to new clients

The new edition of the virtual fitting room is being rolled out to new clients

Fits.me has launched a size recommendation tool, Fit Advisor, and started rolling out its updated virtual fitting room to apparel brands and retailers.

Fit Advisor uses a shopper's measurements to create and display graphical indicators of how the item will fit but - unlike the Fits.me Virtual Fitting Room - does not display a photograph of the item to show how it will fit.

The company emphasised that shoppers are able to indicate fit preferences for their body size and shape using the Fit Advisor solution.

Meanwhile, Fits.me said the new version of its virtual fitting room allows retailers and brands to offer online shoppers an accurate, fun, sophisticated and more stylish way for them to buy the right-sized garment.

Customers are able to input their measurements into the database to display a mannequin wearing the clothes they have selected in various sizes. It will then point out which sizex are too tight or too long for the shopper. 

The new edition of the virtual fitting room is being rolled out to new clients, and will be deployed as an upgrade to the company's existing clients.

Adidas, Barbour By Mail, Hawes & Curtis and Superdry are among some of the retailers that have recently signed up to install the virtual fitting room technology from Fits.me.

Fits.me founder and chief executive Heikki Haldre said: "Fits.me's greatest strength - its precision and accuracy - comes from its creation and development in the world of academia. The new version of the Fits.me Virtual Fitting Room and Fit Advisor add a layer of wonderful, stylish design to the fitting room experience, which meets or exceeds the expectations of even the hardest-to-please e-commerce director."

Data from online clothing retailers using Fits.me virtual fitting room solutions found that retailers can achieve up to a 77% reduction in returns due to customers buying an incorrect size.