Five top names from Asda's £600m-a-year George clothing division are joining founder George Davies in his new venture with Marks & Spencer. The five, who are on leave or have already left, are womenswear director John Hogan, commercial director Andrew Mossman, sales and marketing director Nena McIntosh, head of womenswear design Fiona Dexter and head of childrenswear design Emma Trayner, who is Davies's daughter.