Chinese fabric and garment maker FOB Direct has chosen to invest in cloud-based product lifestyle management (PLM) technology to align its business operations.

FOB Direct supplies to department stores, specialty chain stores, brands and wholesalers with clients across the UK, US, Europe, Australia and New Zealand.

By implementing WFX's PLM solution, FOB Direct aims to coordinate business operations across regions and reduce IT infrastructure costs. The company had previously used two in-house built systems, whereby managing customisation was slow and expensive.

"We chose WFX because it is a complete end-to-end product life-cycle solution with a fully integrated task management by exception," said FOB Direct owner Warren Bird.

"It offers multi-currency costing and a good T&A system. Our staff are able to view the entire production operation and can easily assign tasks to other users."