USA: Foot Locker Agrees Adidas Merchandising Deal
Specialty athletic retailer, Foot Locker Inc, on Monday said it had agreed a deal with adidas to feature Tracy McGrady-endorsed merchandise through specially designed shops in 400 Foot Locker and Champs Sports stores across the US. "We are very pleased to announce this important agreement with adidas," commented the New York-based company's CEO and president, Matthew Serra. "This program is in line with our strategic priority of increasing the productivity of our existing stores. We plan to feature expanded assortments of the strongest selling footwear, apparel and accessories endorsed by Tracy McGrady in these specially designed shops."
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