UK: Footballer Thierry Henry to endorse Hilfiger men's wear
Upmarket fashion group Tommy Hilfiger has signed up well-known footballer Thierry Henry to endorse its men's formal wear and underwear.
Henry, who plays for the UK's Arsenal football club and for the French national team, will feature in Tommy Hilfiger advertising and marketing campaigns in both spring and autumn 2007.
In addition, the agreement includes the design and production of a limited-edition charity capsule collection by Tommy Hilfiger, which will be inspired by the Henry's style.
The range will be sold throughout selected international Tommy Hilfiger freestanding stores, with proceeds of sales going to Henry's new charity 'The One 4 All Foundation' which aims to help eradicate racism and poverty through education.
Hilfiger's sponsorship of the charity will also include promotions at points of sale where the collection is sold.
Tommy Hilfiger said: "He is arguably the greatest player in the world's most popular sport. Anyone who has seen him play will relate to the apparent grace he shows as he glides past opponents.
Henry added: "As an individual my fashion taste is classic, but with a modern twist. I really love the fresh, clean aesthetic and unique detailing that characterises Tommy Hilfiger as a designer".
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