UK: Footballer Thierry Henry to endorse Hilfiger men's wear
Upmarket fashion group Tommy Hilfiger has signed up well-known footballer Thierry Henry to endorse its men's formal wear and underwear.
Henry, who plays for the UK's Arsenal football club and for the French national team, will feature in Tommy Hilfiger advertising and marketing campaigns in both spring and autumn 2007.
In addition, the agreement includes the design and production of a limited-edition charity capsule collection by Tommy Hilfiger, which will be inspired by the Henry's style.
The range will be sold throughout selected international Tommy Hilfiger freestanding stores, with proceeds of sales going to Henry's new charity 'The One 4 All Foundation' which aims to help eradicate racism and poverty through education.
Hilfiger's sponsorship of the charity will also include promotions at points of sale where the collection is sold.
Tommy Hilfiger said: "He is arguably the greatest player in the world's most popular sport. Anyone who has seen him play will relate to the apparent grace he shows as he glides past opponents.
Henry added: "As an individual my fashion taste is classic, but with a modern twist. I really love the fresh, clean aesthetic and unique detailing that characterises Tommy Hilfiger as a designer".
Help test our new apparel sourcing tool.
The National Institute of Fashion Technology is due to begin India's first national body size survey in the next two months. Its timing comes as the country's retail sector is booming and should lead ...
Last week, Hong Kong-based Li & Fung announced a 22% jump in 2006 sales to HK$68bn (US$8.7bn). The world's biggest textile sourcing group is now poised to punch well above its target $10bn revenues th...
UK firms are leading the way in smart fabrics and interactive textiles for wearable electronics, according to a new report from Textiles Intelligence. But one challenge being faced by some of the more...
Niki Tait reports on the recent International Textile Institute Conference in Sri Lanka, where around 170 delegates heard research papers from textile and apparel university departments around the wor...
Consolidation in the US retail footwear industry advanced another giant step late on Tuesday (22 May) with the announcement that Payless ShoeSource had reached an agreement to acquire wholesaler/retai...
Japanese apparel maker Renown Incorporated has slumped to a net loss for the year to 28 February, despite sales increasing by 47.2%....
Hartmarx Corp is going to take its Hart Schaffner Marx label into lifestyle brand territory, and it's going to lean on its Hickey-Freeman unit to lead the charge....
Adidas Group could be an investment target for London-based private equity firm Apax Partners, reports suggest today (18 April), with the move possibly preceding a full scale bid for the company....
- Trump and the apparel industry – Infographic
- $1.7bn package to boost Pakistan clothing exports
- Mexico riots hit apparel retailers and shipments
- Outlook 2017 – What next for apparel sourcing?
- Is China about to burst its apparel trade bubble?
- Cambodia clothing exports at risk from Brexit
- MAS Holdings planning second industrial park
- Apparel brands urge Bangladesh PM to address wages
- JC Penney latest retailer to shutter stores?
- American Apparel to shutter all stores?
- Global apparel markets: product developments and innovations, October 2016
- Anti-odour clothing: fresh fashion for an active lifestyle
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Outdoor performance apparel 2016: A broader perspective
- Global market review of lingerie – forecasts to 2022