Shoe retailer Footstar Inc has appointed Harry Colcord President of its Consumer Direct business, which will include direct marketing for its Meldisco and Athletic divisions.

He will oversee the development of catalogues for Thom McAn and Footstar's two athletic chains, Footaction and Just For Feet, and take responsibility for setting the direct marketing strategy for Footstar.

He will report directly to Steve Wilson, executive vice president and CFO of Footstar. Prior to his new role, Harry was president of Eastbay where he led the growth of that athletic products direct marketing organisation from $39 million to $225m.